For ambitious marketers navigating transformation — of their organisation, and of themselves.
.png)
70% of change management and transformation initiatives fail to reach their goals.
Kyle Shank (Data Scientist, Meta) has navigated complex change management initiatives at the world's largest organisations.
In this episode of Beyond the X, Kyle walks through the stages of driving large-scale change at a complex org. Drawing on personal experiences to provide insight on the questions to be asked at each stage, the key milestones to cross, and ultimately, when to step away.
This episode will challenge how you think about the process of change, what successful change looks like, and the conditions required to achieve it.
Inspired by Kyle’s insights, The 5 Stages of Change Management provides a tangible framework for people undertaking a transformation project. Reflections at each stage help drive focus on how to elevate to the next.
Download the framework here: The 5 Stages of Change Management
Kyle Shank is a Data Scientist at Meta, specializing in marketing analytics. Before Meta, he served as the Head of Media Technology, Analytics, and Operations at The Hershey Company, where he led the overhaul of their media measurement frameworks.
Outside of advertising, Kyle has served as a own Councilor in Bar Harbor, Maine, and data science at the College of the Atlantic. He is an advocate for open-source AI and developed Anatype, a focused writing software.

Beyond the X: The 5 Stages of Change Management with Kyle Shank
Speak to an expert to discover how creative data can help your creative work harder.